Forever 21 Store Layout

The goal of this assignment is to analyze a store’s layout and explain why it works. Forever 21 has a unique layout, at my location’s entrance they display more street style clothing on the right side, then their contemporary line on the left. As you make your way to the back of the store, you will pass athletic wear and their “basics” collection. Set-ups like these are great because it gets the customer to travel through a majority of the store, which will likely result in a product catching their eye. If they had only walked in for a simple t-shirt from the basics collection, they might end up purchasing more than that.

Also, they display cheaper denim on shelves in at least two spots in the store. This will trigger the customer’s mind making them think, “I need jeans and these are cheap anyway.” Strategies like these prove to be successful, especially with a layout like in Forever 21. FullSizeRender

Bag Mockup

Parsons x Teen Vogue assignment:

The objective of this assignment was to design a bag mockup, then calculate a production cost grid. It took me a little over a day to create my bag (but it was totally worth it!) I purchased duck cloth and a small buckle to create the bag. I hand sewed the duck cloth then added a little rainbow on the front panel. Next, I cut a portion out of the front panel, turning it into a small strip to close the bag with the buckle. After I finished, I began working on the production costs. Since the bag took me a while, it resulted in a higher retail price. Below are pictures of the process and the cost.

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Parsons x Teen Vogue

Course 4 – Your Audience

The goal of this assignment was to obtain data from where online viewers are coming from and to and analyze the stats. It was SO interesting to see that I have viewers from a multitude of countries (even if it was only one person; that is still so cool!) This assignment is ideal for business owners (or anyone trying to market themselves) to see where most traffic is coming from. This helps in creating a target market, which is more likely to engage with your content, then pursue business with your company. unnamed (5)

Parsons x Teen Vogue

Product Costs Assignment:

This assignment enabled me to calculate production costs of an accessory from a previous assignment. For the it I created a green choker (titled ‘Prickly Pear’) out of a paint swatch. For the sake of the assignment, I made the price of the individual paint swatch $1.00 (although it was free!) Listed below are calculations that are necessary for all business owners. It demonstrates how one can make a profit while lowering production costs and selling more products.

Screen Shot 2017-03-26 at 4.50.32 PMPaint Swatch Necklace:Choker


Breaking out the bomber that I got on sale from f21 (actually from the men’s side!!!! That did NOT STOP ME.)